With the deep analysis of the above alternatives, it is recommended that the company needs to select the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would make it possible for the business to not only present new and innovative products in the market it would also reduce the high expenses on R&D under alternative 2 and increase the earnings margins. It would make it possible for the company to increase its share prices also, as financiers are willing to invest more in business with considerable R&D spending and increase in the total worth of the company.
Action and implementation Strategy
Method can be implemented effectively by developing specific short-term along with long term plans. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Apple Watch A The Launch should perform numerous activities to implement its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to examine the core selling brands, which create the majority of its revenue.
• Examine the existing target audience along with the marketplace section which is not consist of in the business's circle.
• Examine the existing financial information to determine the amount that must be spent on the R&D and acquisitions.
• Examine the potential financiers and their nature, i.e. do they desire long term advantages (capital gain), or the want early profits (dividend). It would let the business to know that how much amount must be invested in R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the company has potential experience to handle. Obtain most beneficial companies with a strong dedication to health, to build the consumer's understandings in the best instructions.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about Apple Watch A The Launch worths and vision and to avoid possible risk of sunk expense.
Long Term Plan (1-10 years)
• Obtain organizations with health along with taste aspect, as the base for the Apple Watch A The Launch as a company producing healthy items has actually been built under midterm strategy and now the company might move towards taste factor too to comprehend the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to build brand-new products.
