The internal analysis and external of the company also can be done through SWOT Analysis, summarized in the Exhibit F.
Strengths
• Anchoring And First Offers In Negotiation has an experience of about 140 years, allowing company to better carry out, in different situations.
• Nestlé's has existence in about 86 countries, making it an international leader in Food and Beverage Market.
• Anchoring And First Offers In Negotiation has more than 2000 brand names, which increase the circle of its target consumers. These brand names include baby foods, family pet food, confectionary products, drinks etc. Famous brand names of Anchoring And First Offers In Negotiation consist of; Maggi, Kit-Kat, Nescafe, and so on
• Anchoring And First Offers In Negotiation has large amount of spending on R&D as compare to its rivals, making the business to launch more innovative and healthy items. This development supplies the company a high competitive position in long run.
• After embracing its NHW Strategy, the company has done big quantity of mergers and acquisitions which increase the sales growth and enhance market position of Anchoring And First Offers In Negotiation.
• Anchoring And First Offers In Negotiation is a popular brand name with high consumer's loyalty and brand recall. This brand name loyalty of customers increases the opportunities of easy market adoption of different new brand names of Anchoring And First Offers In Negotiation.
Weaknesses
• Acquisitions of those organisation, like; Kraft frozen Pizza company can offer an unfavorable signal to Anchoring And First Offers In Negotiation customers about their compromise over their core proficiency of healthier foods.
• The development I sales as compare to the company's financial investment in NHW Technique are rather different. It will take long to alter the understanding of people ab out Anchoring And First Offers In Negotiation as a company selling healthy and nutritious products.
Opportunities
• Introducing more health associated products enables the business to capture the marketplace in which consumers are quite mindful about health.
• Developing nations like India and China has largest markets in the world. Hence expanding the market towards establishing nations can enhance the Anchoring And First Offers In Negotiation organisation by increasing sales volume.
• Continue acquisitions and joint ventures increases the marketplace share of the company.
• Increased relationships with schools, hotel chains, dining establishments and so on can also increase the variety of Anchoring And First Offers In Negotiation consumers. For example, teachers can advise their trainees to buy Anchoring And First Offers In Negotiation items.
Threats
• Financial instability in countries, which are the potential markets for Anchoring And First Offers In Negotiation, can develop several problems for Anchoring And First Offers In Negotiation.
• Shifting of items from regular to much healthier, causes extra expenses and can lead to decline business's profit margins.
• As Anchoring And First Offers In Negotiation has a complex supply chain, therefore failure of any of the level of supply chain can lead the company to deal with certain problems.
Exhibit F: SWOT Analysis
