With the deep analysis of the above alternatives, it is suggested that the business ought to pick the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would make it possible for the company to not just introduce brand-new and innovative items in the market it would likewise decrease the high expenditures on R&D under alternative 2 and increase the revenue margins. It would allow the business to increase its share costs as well, as investors want to invest more in business with significant R&D spending and boost in the overall worth of the business.
Action and implementation Strategy
Technique can be carried out efficiently by establishing particular short-term as well as long term plans. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Anchoring And First Offers In Negotiation should carry out different activities to execute its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to examine the core selling brand names, which produce the majority of its profits.
• Examine the existing target market along with the market segment which is not consist of in the company's circle.
• Evaluate the present financial data to measure the quantity that must be spent on the R&D and acquisitions.
• Examine the possible investors and their nature, i.e. do they want long term advantages (capital gain), or the desire early profits (dividend). It would let the company to understand that how much amount ought to be invested in R&D.
Mid Term Plan (1-5 years)
• Get those organizations in which the company has possible experience to deal with. Get most beneficial companies with a strong commitment to health, to construct the client's understandings in the best direction.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Anchoring And First Offers In Negotiation values and vision and to avoid possible danger of sunk cost.
Long Term Plan (1-10 years)
• Get organizations with health along with taste aspect, as the base for the Anchoring And First Offers In Negotiation as a business producing healthy items has been developed under midterm strategy and now the business could move towards taste factor too to grasp the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to build new products.
