The internal analysis and external of the business likewise can be done through SWOT Analysis, summed up in the Display F.
Strengths
• American Cyanamid A B Combined has an experience of about 140 years, enabling company to much better carry out, in numerous scenarios.
• Nestlé's has presence in about 86 nations, making it a global leader in Food and Drink Market.
• American Cyanamid A B Combined has more than 2000 brands, which increase the circle of its target customers. These brands consist of infant foods, family pet food, confectionary items, drinks etc. Famous brand names of American Cyanamid A B Combined include; Maggi, Kit-Kat, Nescafe, and so on
• American Cyanamid A B Combined has large quantity of spending on R&D as compare to its competitors, making the business to release more innovative and healthy items. This innovation supplies the company a high competitive position in long term.
• After adopting its NHW Technique, the company has actually done large amount of mergers and acquisitions which increase the sales development and enhance market position of American Cyanamid A B Combined.
• American Cyanamid A B Combined is a widely known brand with high consumer's loyalty and brand recall. This brand name loyalty of customers increases the chances of easy market adoption of different new brand names of American Cyanamid A B Combined.
Weaknesses
• Acquisitions of those service, like; Kraft frozen Pizza business can offer an unfavorable signal to American Cyanamid A B Combined customers about their compromise over their core proficiency of much healthier foods.
• The growth I sales as compare to the company's investment in NHW Method are rather various. It will take long to change the understanding of people ab out American Cyanamid A B Combined as a business offering healthy and nutritious items.
Opportunities
• Introducing more health associated products enables the business to catch the market in which consumers are quite conscious about health.
• Developing countries like India and China has largest markets worldwide. For this reason broadening the market towards developing countries can boost the American Cyanamid A B Combined business by increasing sales volume.
• Continue acquisitions and joint ventures increases the marketplace share of the company.
• Increased relationships with schools, hotel chains, dining establishments and so on can likewise increase the variety of American Cyanamid A B Combined consumers. Teachers can suggest their trainees to acquire American Cyanamid A B Combined products.
Threats
• Economic instability in nations, which are the prospective markets for American Cyanamid A B Combined, can produce numerous concerns for American Cyanamid A B Combined.
• Shifting of items from typical to healthier, leads to extra costs and can result in decline company's revenue margins.
• As American Cyanamid A B Combined has an intricate supply chain, for that reason failure of any of the level of supply chain can lead the business to deal with particular issues.
Exhibit F: SWOT Analysis
