With the deep analysis of the above alternatives, it is advised that the business must choose the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would make it possible for the company to not only introduce new and ingenious items in the market it would likewise lower the high expenses on R&D under alternative 2 and increase the profit margins. It would enable the company to increase its share prices also, as financiers are willing to invest more in business with significant R&D spending and boost in the overall worth of the company.
Action and implementation Strategy
Technique can be implemented successfully by developing particular short-term in addition to long term strategies. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Agoda People Analytics And Business Culture B must carry out different activities to implement its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to analyze the core selling brands, which generate most of its income.
• Examine the existing target market in addition to the marketplace section which is not consist of in the business's circle.
• Examine the current financial information to measure the quantity that needs to be invested in the R&D and acquisitions.
• Examine the possible financiers and their nature, i.e. do they want long term benefits (capital gain), or the want early profits (dividend). It would let the business to know that just how much quantity should be spent on R&D.
Mid Term Plan (1-5 years)
• Get those organizations in which the company has potential experience to deal with. Obtain most beneficial organizations with a strong commitment to health, to develop the consumer's perceptions in the best instructions.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Agoda People Analytics And Business Culture B worths and vision and to prevent possible threat of sunk expense.
Long Term Plan (1-10 years)
• Get companies with health along with taste element, as the base for the Agoda People Analytics And Business Culture B as a business producing healthy products has actually been constructed under midterm plan and now the company could move towards taste aspect also to comprehend the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to build brand-new items.
