The internal analysis and external of the company likewise can be done through SWOT Analysis, summarized in the Exhibit F.
Strengths
• Advantage Food Beverage Vending has an experience of about 140 years, allowing company to better perform, in various scenarios.
• Nestlé's has existence in about 86 nations, making it a global leader in Food and Drink Market.
• Advantage Food Beverage Vending has more than 2000 brand names, which increase the circle of its target consumers. Famous brand names of Advantage Food Beverage Vending consist of; Maggi, Kit-Kat, Nescafe, etc.
• Advantage Food Beverage Vending has large amount quantity spending costs R&D as compare to its competitors, making the company to launch release innovative ingenious nutritious products.
• After adopting its NHW Strategy, the business has done large amount of mergers and acquisitions which increase the sales development and improve market position of Advantage Food Beverage Vending.
• Advantage Food Beverage Vending is a widely known brand name with high consumer's loyalty and brand recall. This brand commitment of customers increases the opportunities of easy market adoption of numerous new brands of Advantage Food Beverage Vending.
Weaknesses
• Acquisitions of those organisation, like; Kraft frozen Pizza organisation can offer a negative signal to Advantage Food Beverage Vending customers about their compromise over their core proficiency of much healthier foods.
• The growth I sales as compare to the company's financial investment in NHW Method are quite various. It will take long to change the understanding of individuals ab out Advantage Food Beverage Vending as a company offering healthy and nutritious items.
Opportunities
• Introducing more health related items makes it possible for the company to capture the market in which consumers are rather conscious about health.
• Developing countries like India and China has largest markets worldwide. Broadening the market towards establishing nations can boost the Advantage Food Beverage Vending organisation by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the company.
• Increased relationships with schools, hotel chains, restaurants and so on can likewise increase the variety of Advantage Food Beverage Vending customers. For example, instructors can recommend their students to purchase Advantage Food Beverage Vending items.
Threats
• Economic instability in nations, which are the potential markets for Advantage Food Beverage Vending, can develop numerous problems for Advantage Food Beverage Vending.
• Shifting of items from regular to healthier, leads to additional expenses and can lead to decline business's earnings margins.
• As Advantage Food Beverage Vending has an intricate supply chain, for that reason failure of any of the level of supply chain can lead the business to face specific problems.
Exhibit F: SWOT Analysis
