With the deep analysis of the above options, it is recommended that the company needs to choose the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would allow the business to not only introduce new and innovative products in the market it would also lower the high expenditures on R&D under alternative 2 and increase the revenue margins. It would allow the business to increase its share costs also, as investors want to invest more in business with significant R&D spending and boost in the overall worth of the business.
Action and implementation Strategy
Technique can be implemented efficiently by establishing specific short term along with long term strategies. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Advantage Food Beverage Vending ought to perform numerous activities to execute its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to analyze the core selling brands, which produce the majority of its income.
• Evaluate the existing target market as well as the market section which is not consist of in the business's circle.
• Analyze the present financial information to determine the quantity that should be spent on the R&D and acquisitions.
• Examine the possible investors and their nature, i.e. do they desire long term advantages (capital gain), or the desire early earnings (dividend). It would let the company to know that just how much quantity should be spent on R&D.
Mid Term Plan (1-5 years)
• Get those companies in which the business has prospective experience to handle. Acquire most favorable companies with a strong commitment to health, to construct the consumer's perceptions in the best direction.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Advantage Food Beverage Vending values and vision and to avoid possible threat of sunk cost.
Long Term Plan (1-10 years)
• Obtain companies with health in addition to taste factor, as the base for the Advantage Food Beverage Vending as a business producing healthy products has actually been developed under midterm strategy and now the company could move towards taste element also to comprehend the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to build brand-new products.
