Advantage Food Beverage Vending Case Executive Summary

This report assesses business operations of Advantage Food Beverage Vending Company. It is presently one of the most significant food-chains worldwide. Its business operations and items portray its vision of contributing its part to the advancement of a healthy world. It supplies a variety of items to its customers including pet food, drinks, confectionary products, treats, dairy products, and food for babies. Utilizing various techniques, it satisfies the needs of its various market segments. The food industry is likewise anticipated to expand in the coming years as the population of the world is anticipated to increase by one-third. This produces numerous opportunities for Advantage Food Beverage Vending to further broaden its service. Other than this, the use of innovation is likewise increasing in food processing industry which further create opportunities for Advantage Food Beverage Vending. Beverages contribute the highest to the overall revenue of the company, following which, are the dairy items. Advantage Food Beverage Vending has a competitive benefit over its client in the department of research and development, as it is investing the most in this department in the food industry. Its product packaging also provides it an edge over its customers. Its marketing goals consist of becoming the biggest producer of dairy products, development in the emerging markets, advance using technology and development in the natural food market. The business prepares to broaden awareness amongst its consumers and increase its client base from thirty-one percent to fifty percent. The risk of new entrants and replacements is high, Advantage Food Beverage Vending handles to stay among the leading and largest food chains of the world because of its strategic preparation and effective use of its Research and Development department.