With the deep analysis of the above options, it is suggested that the company ought to choose the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would make it possible for the company to not only introduce new and ingenious items in the market it would also minimize the high expenses on R&D under alternative 2 and increase the earnings margins. It would enable the business to increase its share rates also, as investors are willing to invest more in business with considerable R&D spending and boost in the total worth of the business.
Action and implementation Strategy
Strategy can be executed successfully by establishing particular short-term as well as long term strategies. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Tupperware Nordic B Challenges To Direct Selling In The Web 20 Era ought to perform numerous activities to implement its NHW method effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brand names, which create most of its income.
• Examine the current target market along with the marketplace segment which is not include in the company's circle.
• Analyze the existing financial information to measure the amount that must be spent on the R&D and acquisitions.
• Evaluate the prospective financiers and their nature, i.e. do they want long term advantages (capital gain), or the want early profits (dividend). It would let the company to understand that just how much quantity must be invested in R&D.
Mid Term Plan (1-5 years)
• Obtain those companies in which the business has possible experience to handle. Acquire most favorable companies with a strong dedication to health, to build the client's understandings in the ideal direction.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Tupperware Nordic B Challenges To Direct Selling In The Web 20 Era worths and vision and to avoid prospective threat of sunk cost.
Long Term Plan (1-10 years)
• Get organizations with health in addition to taste element, as the base for the Tupperware Nordic B Challenges To Direct Selling In The Web 20 Era as a business producing healthy products has been built under midterm plan and now the business could move towards taste aspect too to understand the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to build brand-new products.
