The internal analysis and external of the business also can be done through SWOT Analysis, summarized in the Exhibit F.
Strengths
• Third Party Logistics Services B Flying Cargo has an experience of about 140 years, making it possible for business to better carry out, in different circumstances.
• Nestlé's has existence in about 86 nations, making it a worldwide leader in Food and Beverage Industry.
• Third Party Logistics Services B Flying Cargo has more than 2000 brand names, which increase the circle of its target consumers. These brands include infant foods, pet food, confectionary products, beverages and so on. Famous brand names of Third Party Logistics Services B Flying Cargo consist of; Maggi, Kit-Kat, Nescafe, and so on
• Third Party Logistics Services B Flying Cargo has big amount of spending on R&D as compare to its competitors, making the company to launch more innovative and healthy products. This innovation provides the company a high competitive position in long run.
• After embracing its NHW Method, the company has actually done large amount of mergers and acquisitions which increase the sales development and enhance market position of Third Party Logistics Services B Flying Cargo.
• Third Party Logistics Services B Flying Cargo is a widely known brand name with high customer's loyalty and brand recall. This brand commitment of customers increases the opportunities of simple market adoption of various brand-new brand names of Third Party Logistics Services B Flying Cargo.
Weaknesses
• Acquisitions of those company, like; Kraft frozen Pizza company can offer a negative signal to Third Party Logistics Services B Flying Cargo customers about their compromise over their core proficiency of much healthier foods.
• The growth I sales as compare to the company's financial investment in NHW Strategy are quite various. It will take long to alter the perception of people ab out Third Party Logistics Services B Flying Cargo as a business offering healthy and nutritious items.
Opportunities
• Introducing more health associated items enables the business to catch the marketplace in which consumers are quite conscious about health.
• Developing countries like India and China has biggest markets in the world. For this reason expanding the market towards developing nations can improve the Third Party Logistics Services B Flying Cargo organisation by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the company.
• Increased relationships with schools, hotel chains, dining establishments etc. can also increase the number of Third Party Logistics Services B Flying Cargo consumers. For instance, teachers can recommend their students to buy Third Party Logistics Services B Flying Cargo items.
Threats
• Financial instability in countries, which are the possible markets for Third Party Logistics Services B Flying Cargo, can develop a number of concerns for Third Party Logistics Services B Flying Cargo.
• Shifting of items from typical to healthier, causes additional expenses and can lead to decline business's earnings margins.
• As Third Party Logistics Services B Flying Cargo has an intricate supply chain, therefore failure of any of the level of supply chain can lead the business to face certain problems.
Exhibit F: SWOT Analysis
