With the deep analysis of the above alternatives, it is recommended that the business ought to select the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would make it possible for the business to not only introduce new and ingenious items in the market it would likewise lower the high expenses on R&D under alternative 2 and increase the revenue margins. It would make it possible for the company to increase its share costs too, as investors are willing to invest more in companies with considerable R&D costs and boost in the overall worth of the company.
Action and implementation Strategy
Technique can be carried out successfully by developing particular short term as well as long term plans. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Third Party Logistics Services B Flying Cargo ought to perform numerous activities to execute its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brands, which produce the majority of its revenue.
• Examine the existing target audience in addition to the market sector which is not consist of in the business's circle.
• Examine the present financial data to determine the quantity that must be spent on the R&D and acquisitions.
• Examine the prospective investors and their nature, i.e. do they desire long term benefits (capital gain), or the desire early profits (dividend). It would let the company to understand that how much amount needs to be invested in R&D.
Mid Term Plan (1-5 years)
• Obtain those companies in which the business has prospective experience to handle. Obtain most favorable companies with a strong dedication to health, to construct the client's perceptions in the ideal instructions.
• Focus more on acquisitions than R&D to build the base in the customer's mind about Third Party Logistics Services B Flying Cargo values and vision and to prevent potential threat of sunk cost.
Long Term Plan (1-10 years)
• Obtain companies with health in addition to taste aspect, as the base for the Third Party Logistics Services B Flying Cargo as a business producing healthy items has been constructed under midterm strategy and now the business might move towards taste aspect also to understand the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to construct new products.
