With the deep analysis of the above alternatives, it is advised that the company must select the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would enable the company to not only introduce new and ingenious products in the market it would likewise lower the high expenses on R&D under alternative 2 and increase the profit margins. It would allow the business to increase its share costs as well, as financiers want to invest more in companies with substantial R&D costs and boost in the total worth of the business.
Action and implementation Strategy
Strategy can be implemented successfully by developing particular short-term along with long term strategies. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Third Party Logistics Services A Creoscitex should carry out various activities to implement its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brands, which produce most of its revenue.
• Evaluate the existing target market along with the marketplace sector which is not include in the business's circle.
• Evaluate the current financial information to measure the amount that needs to be spent on the R&D and acquisitions.
• Analyze the potential investors and their nature, i.e. do they desire long term benefits (capital gain), or the want early earnings (dividend). It would let the company to understand that how much amount should be spent on R&D.
Mid Term Plan (1-5 years)
• Acquire those companies in which the company has possible experience to handle. Obtain most beneficial companies with a strong dedication to health, to construct the customer's understandings in the right instructions.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about Third Party Logistics Services A Creoscitex worths and vision and to avoid possible threat of sunk cost.
Long Term Plan (1-10 years)
• Get companies with health in addition to taste aspect, as the base for the Third Party Logistics Services A Creoscitex as a company producing healthy products has been built under midterm strategy and now the company might move towards taste element too to understand the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to build new products.
