With the deep analysis of the above alternatives, it is suggested that the company ought to choose the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would make it possible for the business to not just present new and innovative products in the market it would likewise decrease the high expenditures on R&D under alternative 2 and increase the profit margins. It would allow the business to increase its share costs also, as financiers are willing to invest more in companies with considerable R&D costs and increase in the total worth of the company.
Action and implementation Strategy
Method can be carried out efficiently by establishing certain short term as well as long term strategies. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy The Uk National Identity Card need to carry out numerous activities to execute its NHW method effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brand names, which generate the majority of its revenue.
• Examine the present target audience in addition to the market section which is not consist of in the business's circle.
• Analyze the existing financial information to determine the amount that must be spent on the R&D and acquisitions.
• Evaluate the potential investors and their nature, i.e. do they desire long term benefits (capital gain), or the want early revenues (dividend). It would let the business to understand that just how much amount ought to be spent on R&D.
Mid Term Plan (1-5 years)
• Get those companies in which the company has prospective experience to handle. Get most beneficial organizations with a strong dedication to health, to develop the consumer's perceptions in the best direction.
• Focus more on acquisitions than R&D to build the base in the customer's mind about The Uk National Identity Card values and vision and to avoid possible risk of sunk cost.
Long Term Plan (1-10 years)
• Acquire organizations with health in addition to taste factor, as the base for the The Uk National Identity Card as a company producing healthy items has been built under midterm plan and now the company might move towards taste element too to understand the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to construct new items.
