With the deep analysis of the above options, it is recommended that the business should select the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would make it possible for the company to not just present new and ingenious items in the market it would also lower the high expenses on R&D under alternative 2 and increase the revenue margins. It would enable the company to increase its share costs also, as investors are willing to invest more in business with considerable R&D costs and boost in the overall worth of the business.
Action and implementation Strategy
Strategy can be implemented successfully by establishing certain short term in addition to long term plans. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short term plan The Long And Winding Road Of Enterprise System Implementation Finding Success Or Failure should perform various activities to execute its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brand names, which produce most of its income.
• Examine the existing target market along with the market segment which is not include in the company's circle.
• Examine the present financial data to measure the amount that should be invested in the R&D and acquisitions.
• Examine the possible financiers and their nature, i.e. do they desire long term benefits (capital gain), or the desire early earnings (dividend). It would let the business to understand that how much amount needs to be invested in R&D.
Mid Term Plan (1-5 years)
• Get those companies in which the company has prospective experience to deal with. Get most beneficial organizations with a strong dedication to health, to construct the consumer's perceptions in the best instructions.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about The Long And Winding Road Of Enterprise System Implementation Finding Success Or Failure worths and vision and to avoid possible risk of sunk expense.
Long Term Plan (1-10 years)
• Get organizations with health as well as taste aspect, as the base for the The Long And Winding Road Of Enterprise System Implementation Finding Success Or Failure as a business producing healthy items has actually been built under midterm strategy and now the company might move towards taste aspect too to comprehend the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to build new items.
