With the deep analysis of the above options, it is recommended that the company needs to select the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would enable the company to not just introduce new and ingenious items in the market it would also lower the high expenses on R&D under alternative 2 and increase the revenue margins. It would enable the company to increase its share costs also, as investors are willing to invest more in companies with substantial R&D spending and increase in the overall worth of the business.
Action and implementation Strategy
Method can be executed successfully by establishing certain short term along with long term strategies. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short term plan The Healthcaregov Project must perform different activities to execute its NHW technique efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brand names, which generate the majority of its profits.
• Examine the current target market as well as the marketplace section which is not include in the company's circle.
• Examine the present financial information to determine the quantity that must be invested in the R&D and acquisitions.
• Analyze the potential financiers and their nature, i.e. do they want long term benefits (capital gain), or the desire early profits (dividend). It would let the company to know that just how much quantity must be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those companies in which the business has possible experience to handle. Acquire most favorable companies with a strong dedication to health, to develop the customer's understandings in the right instructions.
• Focus more on acquisitions than R&D to build the base in the customer's mind about The Healthcaregov Project values and vision and to avoid potential risk of sunk cost.
Long Term Plan (1-10 years)
• Get organizations with health in addition to taste element, as the base for the The Healthcaregov Project as a business producing healthy items has been built under midterm plan and now the business could move towards taste element also to comprehend the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to develop new products.
