With the deep analysis of the above options, it is advised that the company ought to select the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would enable the business to not only introduce new and innovative items in the market it would likewise lower the high expenses on R&D under alternative 2 and increase the revenue margins. It would enable the company to increase its share prices also, as financiers want to invest more in companies with significant R&D costs and boost in the total worth of the company.
Action and implementation Strategy
Method can be carried out effectively by establishing particular short term along with long term strategies. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan The Accellion Service Guarantee need to perform various activities to execute its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brands, which produce the majority of its revenue.
• Examine the present target audience along with the market section which is not include in the business's circle.
• Analyze the present financial information to determine the amount that ought to be invested in the R&D and acquisitions.
• Analyze the potential investors and their nature, i.e. do they want long term advantages (capital gain), or the desire early profits (dividend). It would let the company to understand that how much quantity needs to be spent on R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the company has potential experience to deal with. Obtain most favorable companies with a strong dedication to health, to construct the consumer's understandings in the right instructions.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about The Accellion Service Guarantee values and vision and to avoid prospective risk of sunk cost.
Long Term Plan (1-10 years)
• Acquire organizations with health in addition to taste element, as the base for the The Accellion Service Guarantee as a business producing healthy items has been built under midterm strategy and now the business might move towards taste aspect as well to understand the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to build brand-new items.
