With the deep analysis of the above alternatives, it is advised that the company should choose the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would enable the company to not only introduce new and ingenious items in the market it would also lower the high expenditures on R&D under alternative 2 and increase the earnings margins. It would enable the company to increase its share rates too, as investors want to invest more in companies with substantial R&D spending and boost in the total worth of the company.
Action and implementation Strategy
Technique can be implemented effectively by establishing specific short term as well as long term strategies. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Terry Ann Lunt And Greater Boston Rehabilitation Services A need to perform different activities to execute its NHW method effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to examine the core selling brands, which generate the majority of its revenue.
• Analyze the existing target audience as well as the market section which is not include in the business's circle.
• Evaluate the existing financial information to determine the amount that should be invested in the R&D and acquisitions.
• Evaluate the potential financiers and their nature, i.e. do they desire long term advantages (capital gain), or the want early earnings (dividend). It would let the business to know that how much quantity ought to be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those companies in which the business has potential experience to deal with. Acquire most favorable companies with a strong dedication to health, to build the customer's perceptions in the right direction.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about Terry Ann Lunt And Greater Boston Rehabilitation Services A values and vision and to avoid prospective threat of sunk expense.
Long Term Plan (1-10 years)
• Get companies with health as well as taste aspect, as the base for the Terry Ann Lunt And Greater Boston Rehabilitation Services A as a business producing healthy items has actually been built under midterm plan and now the business could move towards taste element too to understand the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to develop new items.
