The internal analysis and external of the business also can be done through SWOT Analysis, summarized in the Exhibition F.
Strengths
• Peugeot Sa has an experience of about 140 years, allowing business to much better perform, in numerous circumstances.
• Nestlé's has presence in about 86 nations, making it an international leader in Food and Drink Industry.
• Peugeot Sa has more than 2000 brand names, which increase the circle of its target customers. These brand names consist of baby foods, animal food, confectionary items, drinks and so on. Famous brand names of Peugeot Sa include; Maggi, Kit-Kat, Nescafe, and so on
• Peugeot Sa has big quantity of costs on R&D as compare to its rivals, making the business to launch more innovative and nutritious products. This development offers the company a high competitive position in long term.
• After adopting its NHW Method, the business has actually done big quantity of mergers and acquisitions which increase the sales development and enhance market position of Peugeot Sa.
• Peugeot Sa is a widely known brand with high consumer's commitment and brand name recall. This brand commitment of consumers increases the possibilities of simple market adoption of different new brand names of Peugeot Sa.
Weaknesses
• Acquisitions of those company, like; Kraft frozen Pizza organisation can give an unfavorable signal to Peugeot Sa clients about their compromise over their core competency of much healthier foods.
• The growth I sales as compare to the company's financial investment in NHW Method are quite various. It will take long to change the perception of individuals ab out Peugeot Sa as a company selling healthy and healthy items.
Opportunities
• Presenting more health associated products makes it possible for the business to record the market in which consumers are quite mindful about health.
• Developing countries like India and China has largest markets in the world. Thus broadening the market towards developing countries can enhance the Peugeot Sa organisation by increasing sales volume.
• Continue acquisitions and joint ventures increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, restaurants and so on can likewise increase the variety of Peugeot Sa customers. For instance, instructors can suggest their trainees to acquire Peugeot Sa items.
Threats
• Economic instability in nations, which are the prospective markets for Peugeot Sa, can produce several issues for Peugeot Sa.
• Shifting of products from typical to healthier, causes additional expenses and can cause decrease company's revenue margins.
• As Peugeot Sa has an intricate supply chain, for that reason failure of any of the level of supply chain can lead the company to face specific issues.
Exhibit F: SWOT Analysis
