With the deep analysis of the above alternatives, it is recommended that the business should select the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would allow the business to not only introduce brand-new and ingenious items in the market it would likewise decrease the high expenditures on R&D under alternative 2 and increase the profit margins. It would make it possible for the business to increase its share prices also, as investors want to invest more in companies with significant R&D spending and increase in the overall worth of the company.
Action and implementation Strategy
Technique can be implemented efficiently by establishing particular short-term as well as long term strategies. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Out Foxing The Flu ought to carry out various activities to implement its NHW method effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brand names, which produce most of its earnings.
• Analyze the existing target audience in addition to the marketplace sector which is not consist of in the business's circle.
• Evaluate the current financial data to measure the amount that should be spent on the R&D and acquisitions.
• Evaluate the prospective financiers and their nature, i.e. do they want long term advantages (capital gain), or the want early revenues (dividend). It would let the business to understand that just how much amount needs to be spent on R&D.
Mid Term Plan (1-5 years)
• Get those organizations in which the company has prospective experience to deal with. Obtain most beneficial companies with a strong commitment to health, to develop the client's perceptions in the ideal instructions.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Out Foxing The Flu values and vision and to avoid prospective danger of sunk cost.
Long Term Plan (1-10 years)
• Acquire companies with health in addition to taste aspect, as the base for the Out Foxing The Flu as a company producing healthy products has actually been constructed under midterm plan and now the company might move towards taste factor also to understand the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to develop brand-new products.
