With the deep analysis of the above options, it is suggested that the company should select the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would enable the company to not only present brand-new and ingenious products in the market it would likewise lower the high expenditures on R&D under alternative 2 and increase the earnings margins. It would make it possible for the business to increase its share costs also, as financiers want to invest more in companies with significant R&D costs and increase in the overall worth of the business.
Action and implementation Strategy
Strategy can be carried out successfully by establishing specific short term along with long term strategies. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Oregons Wind Energy Health Impact Assessment should carry out different activities to execute its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to analyze the core selling brand names, which create most of its income.
• Analyze the present target market as well as the market segment which is not include in the business's circle.
• Analyze the existing financial information to determine the quantity that should be invested in the R&D and acquisitions.
• Evaluate the potential investors and their nature, i.e. do they desire long term advantages (capital gain), or the desire early earnings (dividend). It would let the company to understand that how much quantity should be invested in R&D.
Mid Term Plan (1-5 years)
• Obtain those companies in which the business has possible experience to deal with. Acquire most favorable companies with a strong commitment to health, to develop the customer's perceptions in the ideal instructions.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about Oregons Wind Energy Health Impact Assessment values and vision and to prevent prospective risk of sunk expense.
Long Term Plan (1-10 years)
• Acquire companies with health in addition to taste aspect, as the base for the Oregons Wind Energy Health Impact Assessment as a business producing healthy products has been constructed under midterm plan and now the business might move towards taste element too to understand the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to develop brand-new products.
