With the deep analysis of the above alternatives, it is advised that the business needs to pick the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would make it possible for the company to not just present brand-new and ingenious items in the market it would likewise decrease the high expenses on R&D under alternative 2 and increase the revenue margins. It would enable the business to increase its share prices as well, as investors want to invest more in companies with substantial R&D costs and increase in the overall worth of the company.
Action and implementation Strategy
Strategy can be carried out successfully by developing specific short term as well as long term strategies. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Nwinc Northwest Airlines Revenue Management need to perform various activities to execute its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brands, which produce the majority of its earnings.
• Examine the existing target audience as well as the market sector which is not include in the business's circle.
• Examine the existing financial data to measure the amount that needs to be spent on the R&D and acquisitions.
• Analyze the potential financiers and their nature, i.e. do they want long term benefits (capital gain), or the want early earnings (dividend). It would let the company to know that how much quantity should be invested in R&D.
Mid Term Plan (1-5 years)
• Obtain those companies in which the company has potential experience to handle. Get most beneficial organizations with a strong commitment to health, to construct the consumer's understandings in the right direction.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Nwinc Northwest Airlines Revenue Management worths and vision and to prevent potential threat of sunk expense.
Long Term Plan (1-10 years)
• Obtain organizations with health as well as taste aspect, as the base for the Nwinc Northwest Airlines Revenue Management as a business producing healthy products has been developed under midterm plan and now the business might move towards taste factor too to comprehend the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to build brand-new products.
