The internal analysis and external of the company likewise can be done through SWOT Analysis, summed up in the Exhibition F.
Strengths
• Murphy Stores Capital Projects has an experience of about 140 years, allowing company to much better carry out, in different circumstances.
• Nestlé's has existence in about 86 countries, making it a worldwide leader in Food and Drink Market.
• Murphy Stores Capital Projects has more than 2000 brand names, which increase the circle of its target customers. These brands include child foods, animal food, confectionary products, drinks and so on. Famous brand names of Murphy Stores Capital Projects include; Maggi, Kit-Kat, Nescafe, etc.
• Murphy Stores Capital Projects has large amount of costs on R&D as compare to its competitors, making the company to launch more innovative and healthy items. This innovation offers the company a high competitive position in long run.
• After embracing its NHW Technique, the business has done large amount of mergers and acquisitions which increase the sales development and enhance market position of Murphy Stores Capital Projects.
• Murphy Stores Capital Projects is a well-known brand name with high consumer's commitment and brand name recall. This brand loyalty of consumers increases the opportunities of easy market adoption of different brand-new brands of Murphy Stores Capital Projects.
Weaknesses
• Acquisitions of those business, like; Kraft frozen Pizza organisation can provide a negative signal to Murphy Stores Capital Projects clients about their compromise over their core proficiency of healthier foods.
• The development I sales as compare to the company's investment in NHW Method are quite different. It will take long to alter the understanding of individuals ab out Murphy Stores Capital Projects as a company offering healthy and healthy items.
Opportunities
• Presenting more health associated items makes it possible for the company to capture the marketplace in which customers are rather mindful about health.
• Developing nations like India and China has largest markets on the planet. Expanding the market towards developing nations can enhance the Murphy Stores Capital Projects company by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the business.
• Increased relationships with schools, hotel chains, restaurants etc. can also increase the number of Murphy Stores Capital Projects customers. For example, instructors can suggest their students to buy Murphy Stores Capital Projects products.
Threats
• Economic instability in nations, which are the potential markets for Murphy Stores Capital Projects, can create numerous concerns for Murphy Stores Capital Projects.
• Shifting of items from typical to much healthier, causes extra costs and can lead to decline business's revenue margins.
• As Murphy Stores Capital Projects has an intricate supply chain, therefore failure of any of the level of supply chain can lead the company to deal with specific issues.
Exhibit F: SWOT Analysis
