The internal analysis and external of the company likewise can be done through SWOT Analysis, summed up in the Display F.
Strengths
• Mercury Athletic Footwear Xls has an experience of about 140 years, allowing business to better perform, in various circumstances.
• Nestlé's has presence in about 86 nations, making it a worldwide leader in Food and Beverage Industry.
• Mercury Athletic Footwear Xls has more than 2000 brand names, which increase the circle of its target consumers. These brands consist of baby foods, animal food, confectionary products, beverages etc. Famous brand names of Mercury Athletic Footwear Xls include; Maggi, Kit-Kat, Nescafe, etc.
• Mercury Athletic Footwear Xls has big amount of costs on R&D as compare to its competitors, making the business to release more innovative and healthy items. This innovation provides the business a high competitive position in long run.
• After adopting its NHW Strategy, the company has done big quantity of mergers and acquisitions which increase the sales growth and enhance market position of Mercury Athletic Footwear Xls.
• Mercury Athletic Footwear Xls is a well-known brand name with high customer's commitment and brand recall. This brand name loyalty of customers increases the opportunities of easy market adoption of numerous brand-new brands of Mercury Athletic Footwear Xls.
Weaknesses
• Acquisitions of those organisation, like; Kraft frozen Pizza business can give a negative signal to Mercury Athletic Footwear Xls clients about their compromise over their core proficiency of much healthier foods.
• The growth I sales as compare to the company's investment in NHW Technique are rather different. It will take long to change the perception of individuals ab out Mercury Athletic Footwear Xls as a company selling healthy and nutritious products.
Opportunities
• Introducing more health related products allows the company to record the market in which customers are quite conscious about health.
• Developing nations like India and China has largest markets on the planet. Hence expanding the market towards establishing nations can boost the Mercury Athletic Footwear Xls business by increasing sales volume.
• Continue acquisitions and joint ventures increases the marketplace share of the company.
• Increased relationships with schools, hotel chains, dining establishments etc. can likewise increase the variety of Mercury Athletic Footwear Xls customers. For example, teachers can advise their students to acquire Mercury Athletic Footwear Xls products.
Threats
• Economic instability in nations, which are the potential markets for Mercury Athletic Footwear Xls, can produce numerous issues for Mercury Athletic Footwear Xls.
• Shifting of items from regular to healthier, leads to additional costs and can cause decline business's revenue margins.
• As Mercury Athletic Footwear Xls has an intricate supply chain, therefore failure of any of the level of supply chain can lead the business to deal with specific problems.
Exhibit F: SWOT Analysis
