The internal analysis and external of the company likewise can be done through SWOT Analysis, summed up in the Display F.
Strengths
• Marks Spencer And Zara Process Competition In The Textile Apparel Industry has an experience of about 140 years, enabling company to much better perform, in various situations.
• Nestlé's has presence in about 86 countries, making it a worldwide leader in Food and Drink Industry.
• Marks Spencer And Zara Process Competition In The Textile Apparel Industry has more than 2000 brand names, which increase the circle of its target customers. These brands include child foods, pet food, confectionary items, drinks and so on. Famous brand names of Marks Spencer And Zara Process Competition In The Textile Apparel Industry include; Maggi, Kit-Kat, Nescafe, and so on
• Marks Spencer And Zara Process Competition In The Textile Apparel Industry has big amount of costs on R&D as compare to its rivals, making the business to launch more innovative and healthy items. This development provides the business a high competitive position in long term.
• After adopting its NHW Technique, the business has done big amount of mergers and acquisitions which increase the sales growth and enhance market position of Marks Spencer And Zara Process Competition In The Textile Apparel Industry.
• Marks Spencer And Zara Process Competition In The Textile Apparel Industry is a popular brand with high customer's commitment and brand recall. This brand loyalty of consumers increases the possibilities of simple market adoption of different new brands of Marks Spencer And Zara Process Competition In The Textile Apparel Industry.
Weaknesses
• Acquisitions of those service, like; Kraft frozen Pizza company can provide a negative signal to Marks Spencer And Zara Process Competition In The Textile Apparel Industry customers about their compromise over their core competency of much healthier foods.
• The growth I sales as compare to the company's investment in NHW Method are quite various. It will take long to change the understanding of individuals ab out Marks Spencer And Zara Process Competition In The Textile Apparel Industry as a business offering healthy and nutritious items.
Opportunities
• Introducing more health related products makes it possible for the business to record the market in which consumers are rather mindful about health.
• Developing countries like India and China has largest markets in the world. Expanding the market towards establishing countries can boost the Marks Spencer And Zara Process Competition In The Textile Apparel Industry service by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the company.
• Increased relationships with schools, hotel chains, restaurants etc. can also increase the number of Marks Spencer And Zara Process Competition In The Textile Apparel Industry consumers. Instructors can recommend their trainees to buy Marks Spencer And Zara Process Competition In The Textile Apparel Industry items.
Threats
• Economic instability in countries, which are the potential markets for Marks Spencer And Zara Process Competition In The Textile Apparel Industry, can create a number of problems for Marks Spencer And Zara Process Competition In The Textile Apparel Industry.
• Shifting of products from typical to healthier, causes extra expenses and can result in decline company's revenue margins.
• As Marks Spencer And Zara Process Competition In The Textile Apparel Industry has a complex supply chain, for that reason failure of any of the level of supply chain can lead the business to deal with specific issues.
Exhibit F: SWOT Analysis
