With the deep analysis of the above options, it is suggested that the company ought to pick the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would enable the business to not just present new and innovative items in the market it would also lower the high expenses on R&D under alternative 2 and increase the profit margins. It would enable the business to increase its share costs as well, as investors are willing to invest more in business with significant R&D spending and boost in the overall worth of the business.
Action and implementation Strategy
Strategy can be carried out effectively by establishing particular short term as well as long term strategies. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Managing The Move To The Cloud Analyzing The Risks And Opportunities Of Cloud Based Accounting Information Systems must perform various activities to implement its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to examine the core selling brands, which generate most of its revenue.
• Analyze the existing target market as well as the marketplace section which is not include in the company's circle.
• Analyze the existing financial information to measure the amount that should be spent on the R&D and acquisitions.
• Analyze the possible investors and their nature, i.e. do they desire long term advantages (capital gain), or the want early revenues (dividend). It would let the company to understand that just how much quantity ought to be spent on R&D.
Mid Term Plan (1-5 years)
• Acquire those companies in which the company has prospective experience to deal with. Get most favorable organizations with a strong dedication to health, to develop the client's understandings in the ideal direction.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about Managing The Move To The Cloud Analyzing The Risks And Opportunities Of Cloud Based Accounting Information Systems values and vision and to avoid potential danger of sunk expense.
Long Term Plan (1-10 years)
• Obtain companies with health in addition to taste aspect, as the base for the Managing The Move To The Cloud Analyzing The Risks And Opportunities Of Cloud Based Accounting Information Systems as a company producing healthy products has been developed under midterm plan and now the company could move towards taste factor also to understand the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to develop brand-new items.
