With the deep analysis of the above options, it is recommended that the business ought to pick the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would enable the company to not just present brand-new and innovative items in the market it would also minimize the high expenditures on R&D under alternative 2 and increase the earnings margins. It would enable the company to increase its share costs also, as investors want to invest more in business with significant R&D spending and boost in the overall worth of the company.
Action and implementation Strategy
Strategy can be implemented effectively by developing particular short-term as well as long term plans. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan LoréAl In China Marketing Strategies For Turning Around Chinese Luxury Cosmetic Brand Yue Sai Chinese Chinese ought to perform numerous activities to implement its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to analyze the core selling brand names, which generate most of its revenue.
• Examine the present target audience along with the market section which is not consist of in the company's circle.
• Evaluate the current financial information to measure the amount that should be spent on the R&D and acquisitions.
• Examine the possible investors and their nature, i.e. do they want long term advantages (capital gain), or the want early profits (dividend). It would let the company to know that how much quantity must be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those organizations in which the company has potential experience to handle. Obtain most favorable companies with a strong commitment to health, to develop the customer's perceptions in the right instructions.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about LoréAl In China Marketing Strategies For Turning Around Chinese Luxury Cosmetic Brand Yue Sai Chinese Chinese worths and vision and to avoid potential risk of sunk cost.
Long Term Plan (1-10 years)
• Get organizations with health in addition to taste element, as the base for the LoréAl In China Marketing Strategies For Turning Around Chinese Luxury Cosmetic Brand Yue Sai Chinese Chinese as a company producing healthy items has actually been developed under midterm plan and now the business could move towards taste aspect also to understand the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to build brand-new items.
