The internal analysis and external of the business likewise can be done through SWOT Analysis, summarized in the Display F.
Strengths
• Log On America has an experience of about 140 years, allowing business to better carry out, in different scenarios.
• Nestlé's has existence in about 86 countries, making it an international leader in Food and Drink Industry.
• Log On America has more than 2000 brands, which increase the circle of its target consumers. Famous brands of Log On America include; Maggi, Kit-Kat, Nescafe, etc.
• Log On America has large amount of spending costs R&D as compare to its competitorsRivals making the company business launch release innovative ingenious nutritious healthy.
• After embracing its NHW Strategy, the business has done large amount of mergers and acquisitions which increase the sales development and enhance market position of Log On America.
• Log On America is a well-known brand name with high consumer's loyalty and brand name recall. This brand commitment of consumers increases the opportunities of easy market adoption of different new brands of Log On America.
Weaknesses
• Acquisitions of those company, like; Kraft frozen Pizza company can provide an unfavorable signal to Log On America clients about their compromise over their core proficiency of healthier foods.
• The development I sales as compare to the company's investment in NHW Technique are rather various. It will take long to alter the perception of people ab out Log On America as a business selling healthy and nutritious items.
Opportunities
• Introducing more health related products allows the company to capture the marketplace in which consumers are rather mindful about health.
• Developing nations like India and China has largest markets worldwide. Hence expanding the market towards developing countries can improve the Log On America company by increasing sales volume.
• Continue acquisitions and joint ventures increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, dining establishments and so on can likewise increase the variety of Log On America customers. Instructors can suggest their students to acquire Log On America items.
Threats
• Economic instability in nations, which are the possible markets for Log On America, can create numerous problems for Log On America.
• Shifting of items from regular to healthier, causes additional costs and can cause decline business's revenue margins.
• As Log On America has a complex supply chain, therefore failure of any of the level of supply chain can lead the company to deal with specific problems.
Exhibit F: SWOT Analysis
