With the deep analysis of the above alternatives, it is recommended that the business needs to choose the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would enable the company to not only present new and ingenious products in the market it would likewise decrease the high expenditures on R&D under alternative 2 and increase the revenue margins. It would allow the business to increase its share rates too, as investors want to invest more in business with significant R&D costs and increase in the overall worth of the business.
Action and implementation Strategy
Strategy can be carried out efficiently by establishing specific short-term along with long term strategies. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Log On America should carry out various activities to implement its NHW technique efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to examine the core selling brand names, which produce the majority of its profits.
• Analyze the present target audience along with the marketplace section which is not consist of in the company's circle.
• Examine the current financial information to determine the quantity that must be spent on the R&D and acquisitions.
• Analyze the possible financiers and their nature, i.e. do they want long term benefits (capital gain), or the want early profits (dividend). It would let the company to understand that how much quantity needs to be invested in R&D.
Mid Term Plan (1-5 years)
• Get those organizations in which the company has possible experience to handle. Acquire most beneficial companies with a strong dedication to health, to develop the customer's understandings in the best direction.
• Focus more on acquisitions than R&D to build the base in the customer's mind about Log On America values and vision and to avoid potential risk of sunk expense.
Long Term Plan (1-10 years)
• Obtain companies with health as well as taste element, as the base for the Log On America as a business producing healthy items has been constructed under midterm plan and now the company might move towards taste element too to comprehend the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to develop brand-new items.
