Log On America Case Executive Summary

This report evaluates the business operations of Log On America Business. It is presently one of the biggest food-chains all over the world. Its organisation operations and items illustrate its vision of contributing its part to the advancement of a healthy world. It supplies a range of items to its consumers consisting of family pet food, beverages, confectionary items, treats, dairy products, and food for infants. Using different strategies, it satisfies the requirements of its various market sections. The food market is also expected to broaden in the coming years as the population of the world is anticipated to increase by one-third. This creates lots of chances for Log On America to more broaden its organisation. Other than this, using technology is likewise increasing in food processing market which further develop chances for Log On America. Drinks contribute the greatest to the total profits of the business, following which, are the dairy products. Log On America has a competitive benefit over its customer in the department of research and advancement, as it is spending the most in this department in the food market. Its packaging also gives it an edge over its consumers. Its marketing goals include ending up being the biggest manufacturer of dairy products, advancement in the emerging markets, advance the use of technology and development in the organic food market. The company plans to broaden awareness amongst its consumers and increase its consumer base from thirty-one percent to fifty percent. Though the danger of new entrants and alternatives is high, Log On America handles to stay among the leading and largest food chains of the world since of its tactical planning and effective usage of its Research study and Advancement department.