With the deep analysis of the above alternatives, it is advised that the company ought to pick the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would make it possible for the business to not just present brand-new and innovative items in the market it would likewise reduce the high expenditures on R&D under alternative 2 and increase the profit margins. It would allow the company to increase its share costs as well, as investors are willing to invest more in companies with significant R&D costs and boost in the overall worth of the business.
Action and implementation Strategy
Method can be implemented successfully by establishing specific short term as well as long term strategies. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Kbc Mobile Banking should carry out different activities to implement its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to examine the core selling brand names, which generate most of its income.
• Evaluate the present target market as well as the marketplace sector which is not consist of in the business's circle.
• Evaluate the current financial data to measure the amount that needs to be spent on the R&D and acquisitions.
• Analyze the potential investors and their nature, i.e. do they want long term benefits (capital gain), or the desire early profits (dividend). It would let the business to understand that how much quantity must be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those companies in which the business has possible experience to deal with. Get most favorable organizations with a strong commitment to health, to construct the client's understandings in the right direction.
• Focus more on acquisitions than R&D to build the base in the customer's mind about Kbc Mobile Banking worths and vision and to avoid possible risk of sunk cost.
Long Term Plan (1-10 years)
• Get organizations with health as well as taste element, as the base for the Kbc Mobile Banking as a company producing healthy items has been built under midterm plan and now the business might move towards taste aspect also to understand the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to build new items.
