The internal analysis and external of the company also can be done through SWOT Analysis, summed up in the Exhibit F.
Strengths
• Kanthal has an experience of about 140 years, making it possible for business to much better perform, in numerous scenarios.
• Nestlé's has presence in about 86 countries, making it a global leader in Food and Drink Market.
• Kanthal has more than 2000 brands, which increase the circle of its target customers. Famous brand names of Kanthal include; Maggi, Kit-Kat, Nescafe, etc.
• Kanthal has large big of spending costs R&D as compare to its competitorsRivals making the company to launch introduce innovative ingenious nutritious products.
• After embracing its NHW Method, the company has done large quantity of mergers and acquisitions which increase the sales development and improve market position of Kanthal.
• Kanthal is a well-known brand with high consumer's commitment and brand recall. This brand name loyalty of customers increases the chances of easy market adoption of various brand-new brand names of Kanthal.
Weaknesses
• Acquisitions of those service, like; Kraft frozen Pizza organisation can offer an unfavorable signal to Kanthal consumers about their compromise over their core proficiency of healthier foods.
• The growth I sales as compare to the business's investment in NHW Technique are quite various. It will take long to change the perception of individuals ab out Kanthal as a business selling healthy and healthy items.
Opportunities
• Presenting more health associated items makes it possible for the business to record the market in which customers are rather conscious about health.
• Developing countries like India and China has largest markets worldwide. For this reason expanding the market towards developing countries can enhance the Kanthal organisation by increasing sales volume.
• Continue acquisitions and joint ventures increases the marketplace share of the company.
• Increased relationships with schools, hotel chains, restaurants and so on can also increase the number of Kanthal customers. Instructors can recommend their students to purchase Kanthal products.
Threats
• Economic instability in nations, which are the potential markets for Kanthal, can produce several issues for Kanthal.
• Shifting of items from normal to much healthier, results in additional costs and can cause decrease business's earnings margins.
• As Kanthal has a complex supply chain, therefore failure of any of the level of supply chain can lead the business to deal with certain issues.
Exhibit F: SWOT Analysis
