The internal analysis and external of the business also can be done through SWOT Analysis, summarized in the Exhibition F.
Strengths
• Ing Direct Redefining Direct Banking has an experience of about 140 years, enabling business to much better perform, in various circumstances.
• Nestlé's has existence in about 86 countries, making it an international leader in Food and Drink Industry.
• Ing Direct Redefining Direct Banking has more than 2000 brand names, which increase the circle of its target consumers. Famous brand names of Ing Direct Redefining Direct Banking include; Maggi, Kit-Kat, Nescafe, etc.
• Ing Direct Redefining Direct Banking has large amount of spending on R&D as compare to its competitorsRivals making the company to launch release innovative ingenious nutritious productsItems
• After adopting its NHW Strategy, the company has done large quantity of mergers and acquisitions which increase the sales growth and enhance market position of Ing Direct Redefining Direct Banking.
• Ing Direct Redefining Direct Banking is a popular brand name with high customer's commitment and brand recall. This brand name commitment of consumers increases the opportunities of simple market adoption of different new brands of Ing Direct Redefining Direct Banking.
Weaknesses
• Acquisitions of those business, like; Kraft frozen Pizza company can offer an unfavorable signal to Ing Direct Redefining Direct Banking consumers about their compromise over their core proficiency of healthier foods.
• The growth I sales as compare to the business's investment in NHW Technique are rather various. It will take long to change the perception of individuals ab out Ing Direct Redefining Direct Banking as a company offering healthy and nutritious items.
Opportunities
• Introducing more health associated items allows the company to capture the market in which consumers are rather mindful about health.
• Developing nations like India and China has biggest markets worldwide. Thus broadening the market towards developing countries can increase the Ing Direct Redefining Direct Banking business by increasing sales volume.
• Continue acquisitions and joint endeavors increases the market share of the company.
• Increased relationships with schools, hotel chains, restaurants and so on can also increase the number of Ing Direct Redefining Direct Banking customers. Teachers can recommend their students to buy Ing Direct Redefining Direct Banking products.
Threats
• Economic instability in countries, which are the possible markets for Ing Direct Redefining Direct Banking, can produce several problems for Ing Direct Redefining Direct Banking.
• Shifting of items from normal to much healthier, leads to additional expenses and can result in decrease business's profit margins.
• As Ing Direct Redefining Direct Banking has a complicated supply chain, therefore failure of any of the level of supply chain can lead the company to deal with specific problems.
Exhibit F: SWOT Analysis
