It supplies a variety of items to its customers including pet food, beverages, confectionary products, snacks, dairy items, and food for infants. Its marketing objectives consist of becoming the biggest producer of dairy products, development in the emerging markets, advance the usage of innovation and growth in the organic food market. The threat of new entrants and substitutes is high, Ing Direct Redefining Direct Banking manages to remain amongst the top and largest food chains of the world because of its tactical preparation and effective usage of its Research and Development department.
Home >> Chicago Booth >> Ing Direct Redefining Direct Banking >> Executive Summary
