With the deep analysis of the above options, it is advised that the business ought to select the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would allow the company to not only present brand-new and ingenious products in the market it would likewise decrease the high expenses on R&D under alternative 2 and increase the earnings margins. It would allow the company to increase its share costs as well, as investors want to invest more in companies with considerable R&D costs and increase in the total worth of the company.
Action and implementation Strategy
Technique can be executed efficiently by developing certain short-term as well as long term plans. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Gatetradenet B3 Going Beyond Denmark need to carry out different activities to implement its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to analyze the core selling brands, which generate the majority of its earnings.
• Examine the existing target audience as well as the market section which is not consist of in the company's circle.
• Evaluate the existing financial data to measure the quantity that needs to be invested in the R&D and acquisitions.
• Examine the prospective investors and their nature, i.e. do they desire long term advantages (capital gain), or the want early earnings (dividend). It would let the company to understand that just how much quantity must be spent on R&D.
Mid Term Plan (1-5 years)
• Acquire those organizations in which the business has prospective experience to handle. Obtain most beneficial organizations with a strong commitment to health, to build the client's understandings in the ideal direction.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about Gatetradenet B3 Going Beyond Denmark worths and vision and to avoid prospective threat of sunk cost.
Long Term Plan (1-10 years)
• Acquire companies with health along with taste aspect, as the base for the Gatetradenet B3 Going Beyond Denmark as a company producing healthy products has actually been constructed under midterm plan and now the company could move towards taste factor as well to understand the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to develop new items.
