With the deep analysis of the above options, it is recommended that the company should choose the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would enable the company to not only present brand-new and innovative items in the market it would likewise decrease the high expenses on R&D under alternative 2 and increase the revenue margins. It would allow the company to increase its share prices too, as investors are willing to invest more in companies with considerable R&D costs and boost in the overall worth of the company.
Action and implementation Strategy
Strategy can be carried out successfully by establishing specific short term as well as long term plans. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Gatetradenet B2 To Be Or Not To B2g Building The Worlds First Business To Government Marketplace need to perform different activities to execute its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to analyze the core selling brands, which produce most of its income.
• Evaluate the present target market along with the market section which is not consist of in the business's circle.
• Examine the present financial data to measure the amount that needs to be spent on the R&D and acquisitions.
• Analyze the prospective financiers and their nature, i.e. do they want long term benefits (capital gain), or the desire early profits (dividend). It would let the business to understand that how much amount needs to be spent on R&D.
Mid Term Plan (1-5 years)
• Get those companies in which the business has possible experience to deal with. Obtain most favorable organizations with a strong dedication to health, to build the consumer's perceptions in the best instructions.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about Gatetradenet B2 To Be Or Not To B2g Building The Worlds First Business To Government Marketplace values and vision and to avoid potential danger of sunk cost.
Long Term Plan (1-10 years)
• Obtain organizations with health in addition to taste factor, as the base for the Gatetradenet B2 To Be Or Not To B2g Building The Worlds First Business To Government Marketplace as a business producing healthy products has been constructed under midterm strategy and now the business could move towards taste factor too to comprehend the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to construct new items.
