With the deep analysis of the above options, it is recommended that the company must pick the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would make it possible for the business to not just present brand-new and innovative products in the market it would likewise decrease the high expenditures on R&D under alternative 2 and increase the profit margins. It would make it possible for the company to increase its share costs too, as investors want to invest more in business with significant R&D spending and increase in the overall worth of the company.
Action and implementation Strategy
Method can be implemented effectively by establishing specific short term along with long term plans. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Gatetradenet B1 Building Critical Mass should carry out different activities to implement its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brand names, which produce the majority of its income.
• Evaluate the current target audience in addition to the marketplace segment which is not include in the business's circle.
• Evaluate the current financial information to determine the quantity that needs to be spent on the R&D and acquisitions.
• Evaluate the possible investors and their nature, i.e. do they want long term benefits (capital gain), or the want early revenues (dividend). It would let the business to understand that just how much amount must be invested in R&D.
Mid Term Plan (1-5 years)
• Obtain those companies in which the company has potential experience to deal with. Get most favorable companies with a strong dedication to health, to develop the customer's understandings in the right instructions.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Gatetradenet B1 Building Critical Mass worths and vision and to prevent potential threat of sunk cost.
Long Term Plan (1-10 years)
• Obtain organizations with health along with taste aspect, as the base for the Gatetradenet B1 Building Critical Mass as a company producing healthy products has actually been built under midterm plan and now the business could move towards taste aspect also to grasp the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to build new items.
