The internal analysis and external of the company likewise can be done through SWOT Analysis, summarized in the Display F.
Strengths
• Female Health Company has an experience of about 140 years, allowing business to better carry out, in numerous scenarios.
• Nestlé's has existence in about 86 nations, making it a worldwide leader in Food and Beverage Industry.
• Female Health Company has more than 2000 brands, which increase the circle of its target consumers. These brands consist of child foods, pet food, confectionary items, drinks and so on. Famous brand names of Female Health Company consist of; Maggi, Kit-Kat, Nescafe, etc.
• Female Health Company has large amount of spending on R&D as compare to its competitors, making the business to release more ingenious and healthy products. This innovation supplies the company a high competitive position in long run.
• After embracing its NHW Method, the business has done big quantity of mergers and acquisitions which increase the sales development and enhance market position of Female Health Company.
• Female Health Company is a well-known brand with high consumer's loyalty and brand name recall. This brand commitment of consumers increases the opportunities of simple market adoption of numerous brand-new brand names of Female Health Company.
Weaknesses
• Acquisitions of those business, like; Kraft frozen Pizza service can give a negative signal to Female Health Company customers about their compromise over their core competency of healthier foods.
• The development I sales as compare to the business's financial investment in NHW Strategy are rather different. It will take long to change the understanding of individuals ab out Female Health Company as a business selling healthy and healthy products.
Opportunities
• Introducing more health associated products makes it possible for the company to catch the market in which consumers are quite mindful about health.
• Developing countries like India and China has largest markets in the world. Broadening the market towards developing nations can increase the Female Health Company organisation by increasing sales volume.
• Continue acquisitions and joint ventures increases the marketplace share of the company.
• Increased relationships with schools, hotel chains, restaurants and so on can likewise increase the number of Female Health Company consumers. Instructors can advise their students to buy Female Health Company products.
Threats
• Economic instability in countries, which are the possible markets for Female Health Company, can produce several concerns for Female Health Company.
• Shifting of items from regular to much healthier, results in additional expenses and can lead to decrease company's profit margins.
• As Female Health Company has a complicated supply chain, therefore failure of any of the level of supply chain can lead the business to deal with certain issues.
Exhibit F: SWOT Analysis
