The internal analysis and external of the company also can be done through SWOT Analysis, summarized in the Exhibit F.
Strengths
• Family Mart Convenience Store has an experience of about 140 years, making it possible for business to better perform, in numerous circumstances.
• Nestlé's has existence in about 86 countries, making it a worldwide leader in Food and Beverage Market.
• Family Mart Convenience Store has more than 2000 brand names, which increase the circle of its target consumers. Famous brands of Family Mart Convenience Store consist of; Maggi, Kit-Kat, Nescafe, and so on
• Family Mart Convenience Store has large amount of spending on R&D as compare to its competitorsRivals making the company to launch release innovative ingenious nutritious healthy.
• After embracing its NHW Method, the business has done big amount of mergers and acquisitions which increase the sales development and improve market position of Family Mart Convenience Store.
• Family Mart Convenience Store is a well-known brand with high customer's commitment and brand recall. This brand name commitment of consumers increases the chances of simple market adoption of numerous brand-new brands of Family Mart Convenience Store.
Weaknesses
• Acquisitions of those business, like; Kraft frozen Pizza organisation can offer a negative signal to Family Mart Convenience Store customers about their compromise over their core proficiency of much healthier foods.
• The growth I sales as compare to the business's investment in NHW Method are quite different. It will take long to alter the perception of people ab out Family Mart Convenience Store as a business offering healthy and nutritious products.
Opportunities
• Introducing more health associated products makes it possible for the business to catch the market in which customers are rather mindful about health.
• Developing countries like India and China has largest markets on the planet. Hence expanding the market towards developing nations can increase the Family Mart Convenience Store organisation by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the company.
• Increased relationships with schools, hotel chains, dining establishments etc. can likewise increase the number of Family Mart Convenience Store consumers. Instructors can recommend their trainees to acquire Family Mart Convenience Store items.
Threats
• Economic instability in countries, which are the prospective markets for Family Mart Convenience Store, can develop numerous problems for Family Mart Convenience Store.
• Shifting of products from typical to healthier, causes additional expenses and can lead to decrease company's profit margins.
• As Family Mart Convenience Store has a complicated supply chain, therefore failure of any of the level of supply chain can lead the business to face certain problems.
Exhibit F: SWOT Analysis
