With the deep analysis of the above alternatives, it is suggested that the company should choose the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would allow the company to not just present brand-new and ingenious items in the market it would also reduce the high expenses on R&D under alternative 2 and increase the revenue margins. It would enable the company to increase its share prices as well, as investors are willing to invest more in companies with significant R&D spending and increase in the total worth of the business.
Action and implementation Strategy
Technique can be executed effectively by establishing certain short term along with long term strategies. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Email From Hero To Zero The Beginning Of The End need to carry out different activities to implement its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brand names, which generate the majority of its revenue.
• Evaluate the current target market in addition to the market segment which is not include in the company's circle.
• Evaluate the existing financial information to measure the amount that needs to be spent on the R&D and acquisitions.
• Evaluate the prospective investors and their nature, i.e. do they want long term benefits (capital gain), or the desire early profits (dividend). It would let the business to understand that how much amount needs to be spent on R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the company has possible experience to deal with. Acquire most favorable companies with a strong commitment to health, to construct the client's perceptions in the ideal direction.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Email From Hero To Zero The Beginning Of The End values and vision and to prevent prospective threat of sunk cost.
Long Term Plan (1-10 years)
• Get organizations with health in addition to taste factor, as the base for the Email From Hero To Zero The Beginning Of The End as a business producing healthy products has been constructed under midterm plan and now the business could move towards taste factor as well to comprehend the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to develop brand-new products.
