The internal analysis and external of the business likewise can be done through SWOT Analysis, summarized in the Exhibit F.
Strengths
• Dodlas Dilemma has an experience of about 140 years, enabling business to much better carry out, in different circumstances.
• Nestlé's has presence in about 86 countries, making it an international leader in Food and Drink Market.
• Dodlas Dilemma has more than 2000 brand names, which increase the circle of its target consumers. Famous brand names of Dodlas Dilemma consist of; Maggi, Kit-Kat, Nescafe, and so on
• Dodlas Dilemma has large big quantity spending costs R&D as compare to its competitorsRivals making the company business launch more innovative ingenious nutritious productsItems
• After adopting its NHW Technique, the company has done big quantity of mergers and acquisitions which increase the sales growth and improve market position of Dodlas Dilemma.
• Dodlas Dilemma is a widely known brand with high consumer's loyalty and brand recall. This brand name commitment of customers increases the chances of easy market adoption of various new brands of Dodlas Dilemma.
Weaknesses
• Acquisitions of those service, like; Kraft frozen Pizza business can provide an unfavorable signal to Dodlas Dilemma consumers about their compromise over their core proficiency of much healthier foods.
• The growth I sales as compare to the company's investment in NHW Technique are quite different. It will take long to alter the understanding of individuals ab out Dodlas Dilemma as a business selling healthy and nutritious products.
Opportunities
• Introducing more health related products makes it possible for the business to catch the market in which consumers are quite conscious about health.
• Developing countries like India and China has biggest markets worldwide. Expanding the market towards establishing countries can boost the Dodlas Dilemma organisation by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the business.
• Increased relationships with schools, hotel chains, dining establishments and so on can likewise increase the number of Dodlas Dilemma customers. For instance, teachers can recommend their trainees to purchase Dodlas Dilemma items.
Threats
• Economic instability in countries, which are the potential markets for Dodlas Dilemma, can produce several concerns for Dodlas Dilemma.
• Shifting of products from regular to healthier, results in extra costs and can cause decrease business's revenue margins.
• As Dodlas Dilemma has an intricate supply chain, for that reason failure of any of the level of supply chain can lead the business to deal with particular problems.
Exhibit F: SWOT Analysis
