With the deep analysis of the above alternatives, it is suggested that the business ought to choose the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would enable the company to not just present new and ingenious products in the market it would also reduce the high expenditures on R&D under alternative 2 and increase the earnings margins. It would enable the company to increase its share rates also, as investors want to invest more in companies with substantial R&D spending and boost in the total worth of the company.
Action and implementation Strategy
Technique can be implemented successfully by establishing certain short-term along with long term strategies. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Dodlas Dilemma should perform various activities to implement its NHW method effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brand names, which create most of its revenue.
• Evaluate the current target audience along with the marketplace segment which is not include in the business's circle.
• Analyze the existing financial data to determine the amount that should be spent on the R&D and acquisitions.
• Analyze the possible financiers and their nature, i.e. do they desire long term benefits (capital gain), or the desire early earnings (dividend). It would let the business to know that just how much amount must be spent on R&D.
Mid Term Plan (1-5 years)
• Get those organizations in which the business has prospective experience to handle. Acquire most favorable organizations with a strong dedication to health, to develop the consumer's understandings in the right instructions.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about Dodlas Dilemma worths and vision and to avoid potential danger of sunk cost.
Long Term Plan (1-10 years)
• Get organizations with health as well as taste aspect, as the base for the Dodlas Dilemma as a company producing healthy items has actually been constructed under midterm strategy and now the company could move towards taste aspect too to grasp the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to develop new products.
