With the deep analysis of the above alternatives, it is advised that the company should select the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would allow the company to not just introduce brand-new and innovative products in the market it would also decrease the high expenditures on R&D under alternative 2 and increase the earnings margins. It would make it possible for the business to increase its share prices too, as financiers want to invest more in companies with substantial R&D spending and boost in the total worth of the business.
Action and implementation Strategy
Strategy can be carried out efficiently by developing specific short-term as well as long term plans. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Cinetics Fueling Entrepreneurial Innovations Through Crowdfunding ought to carry out numerous activities to implement its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brand names, which generate most of its profits.
• Evaluate the present target market along with the market segment which is not include in the company's circle.
• Analyze the present financial information to measure the quantity that must be invested in the R&D and acquisitions.
• Examine the potential financiers and their nature, i.e. do they want long term advantages (capital gain), or the desire early earnings (dividend). It would let the company to know that just how much amount should be spent on R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the company has potential experience to deal with. Acquire most favorable organizations with a strong commitment to health, to develop the client's understandings in the ideal direction.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Cinetics Fueling Entrepreneurial Innovations Through Crowdfunding values and vision and to avoid potential threat of sunk expense.
Long Term Plan (1-10 years)
• Get organizations with health as well as taste aspect, as the base for the Cinetics Fueling Entrepreneurial Innovations Through Crowdfunding as a company producing healthy items has actually been developed under midterm strategy and now the business might move towards taste factor too to comprehend the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to construct brand-new products.
