The internal analysis and external of the company likewise can be done through SWOT Analysis, summed up in the Display F.
Strengths
• Chinese Beer Industry has an experience of about 140 years, allowing company to much better perform, in numerous situations.
• Nestlé's has presence in about 86 nations, making it a worldwide leader in Food and Beverage Industry.
• Chinese Beer Industry has more than 2000 brand names, which increase the circle of its target customers. These brands include child foods, animal food, confectionary items, beverages etc. Famous brand names of Chinese Beer Industry consist of; Maggi, Kit-Kat, Nescafe, and so on
• Chinese Beer Industry has large amount of costs on R&D as compare to its competitors, making the business to release more innovative and healthy products. This innovation provides the company a high competitive position in long term.
• After embracing its NHW Technique, the business has actually done big quantity of mergers and acquisitions which increase the sales growth and improve market position of Chinese Beer Industry.
• Chinese Beer Industry is a popular brand with high consumer's loyalty and brand name recall. This brand name loyalty of customers increases the chances of simple market adoption of different brand-new brand names of Chinese Beer Industry.
Weaknesses
• Acquisitions of those company, like; Kraft frozen Pizza service can offer a negative signal to Chinese Beer Industry customers about their compromise over their core competency of healthier foods.
• The development I sales as compare to the company's investment in NHW Technique are rather different. It will take long to alter the understanding of individuals ab out Chinese Beer Industry as a business offering healthy and healthy items.
Opportunities
• Presenting more health related items allows the business to catch the market in which consumers are quite conscious about health.
• Developing countries like India and China has biggest markets in the world. Expanding the market towards developing nations can enhance the Chinese Beer Industry organisation by increasing sales volume.
• Continue acquisitions and joint endeavors increases the market share of the business.
• Increased relationships with schools, hotel chains, dining establishments and so on can also increase the variety of Chinese Beer Industry customers. For example, instructors can advise their students to purchase Chinese Beer Industry products.
Threats
• Economic instability in nations, which are the potential markets for Chinese Beer Industry, can produce a number of problems for Chinese Beer Industry.
• Shifting of items from typical to healthier, causes extra costs and can lead to decline business's earnings margins.
• As Chinese Beer Industry has an intricate supply chain, therefore failure of any of the level of supply chain can lead the company to deal with specific problems.
Exhibit F: SWOT Analysis
