The internal analysis and external of the company also can be done through SWOT Analysis, summarized in the Exhibit F.
Strengths
• Chile In Search Of A Second Wind has an experience of about 140 years, allowing business to better carry out, in numerous scenarios.
• Nestlé's has presence in about 86 countries, making it an international leader in Food and Beverage Market.
• Chile In Search Of A Second Wind has more than 2000 brand names, which increase the circle of its target customers. These brands include baby foods, family pet food, confectionary items, drinks and so on. Famous brand names of Chile In Search Of A Second Wind consist of; Maggi, Kit-Kat, Nescafe, and so on
• Chile In Search Of A Second Wind has large quantity of costs on R&D as compare to its rivals, making the company to introduce more ingenious and nutritious items. This innovation provides the business a high competitive position in long term.
• After embracing its NHW Strategy, the company has done large amount of mergers and acquisitions which increase the sales development and improve market position of Chile In Search Of A Second Wind.
• Chile In Search Of A Second Wind is a well-known brand with high consumer's loyalty and brand name recall. This brand commitment of customers increases the opportunities of simple market adoption of different new brands of Chile In Search Of A Second Wind.
Weaknesses
• Acquisitions of those service, like; Kraft frozen Pizza organisation can provide a negative signal to Chile In Search Of A Second Wind consumers about their compromise over their core competency of healthier foods.
• The development I sales as compare to the company's investment in NHW Technique are quite different. It will take long to change the understanding of people ab out Chile In Search Of A Second Wind as a company selling healthy and nutritious products.
Opportunities
• Presenting more health associated products allows the company to record the market in which consumers are quite conscious about health.
• Developing nations like India and China has largest markets on the planet. Broadening the market towards developing countries can boost the Chile In Search Of A Second Wind organisation by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the business.
• Increased relationships with schools, hotel chains, dining establishments and so on can likewise increase the number of Chile In Search Of A Second Wind customers. Instructors can advise their students to buy Chile In Search Of A Second Wind items.
Threats
• Financial instability in nations, which are the possible markets for Chile In Search Of A Second Wind, can create a number of problems for Chile In Search Of A Second Wind.
• Shifting of items from typical to healthier, leads to additional costs and can cause decline company's earnings margins.
• As Chile In Search Of A Second Wind has a complex supply chain, therefore failure of any of the level of supply chain can lead the company to deal with specific issues.
Exhibit F: SWOT Analysis
