The internal analysis and external of the company also can be done through SWOT Analysis, summarized in the Exhibit F.
Strengths
• Changan Automobile Co Ltd has an experience of about 140 years, allowing business to better carry out, in various scenarios.
• Nestlé's has existence in about 86 nations, making it an international leader in Food and Drink Market.
• Changan Automobile Co Ltd has more than 2000 brands, which increase the circle of its target customers. These brand names include child foods, animal food, confectionary items, beverages etc. Famous brand names of Changan Automobile Co Ltd consist of; Maggi, Kit-Kat, Nescafe, and so on
• Changan Automobile Co Ltd has large quantity of spending on R&D as compare to its competitors, making the company to release more innovative and healthy items. This innovation offers the business a high competitive position in long run.
• After adopting its NHW Strategy, the business has actually done large amount of mergers and acquisitions which increase the sales development and enhance market position of Changan Automobile Co Ltd.
• Changan Automobile Co Ltd is a popular brand with high customer's commitment and brand recall. This brand name commitment of consumers increases the opportunities of easy market adoption of numerous brand-new brands of Changan Automobile Co Ltd.
Weaknesses
• Acquisitions of those service, like; Kraft frozen Pizza service can give a negative signal to Changan Automobile Co Ltd customers about their compromise over their core proficiency of much healthier foods.
• The growth I sales as compare to the business's investment in NHW Method are rather various. It will take long to change the perception of individuals ab out Changan Automobile Co Ltd as a company offering healthy and healthy items.
Opportunities
• Introducing more health related products enables the company to catch the market in which consumers are quite conscious about health.
• Developing countries like India and China has largest markets worldwide. For this reason expanding the marketplace towards developing countries can improve the Changan Automobile Co Ltd business by increasing sales volume.
• Continue acquisitions and joint endeavors increases the market share of the company.
• Increased relationships with schools, hotel chains, restaurants and so on can likewise increase the variety of Changan Automobile Co Ltd consumers. For example, teachers can suggest their trainees to acquire Changan Automobile Co Ltd items.
Threats
• Economic instability in nations, which are the prospective markets for Changan Automobile Co Ltd, can develop several issues for Changan Automobile Co Ltd.
• Shifting of items from regular to healthier, causes additional costs and can lead to decline company's earnings margins.
• As Changan Automobile Co Ltd has a complicated supply chain, therefore failure of any of the level of supply chain can lead the business to face certain problems.
Exhibit F: SWOT Analysis
