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Changan Automobile Co Ltd Case Executive Summary

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It supplies a range of products to its consumers consisting of family pet food, drinks, confectionary products, snacks, dairy products, and food for babies. Its marketing goals consist of ending up being the largest maker of dairy items, development in the emerging markets, advance the use of technology and development in the organic food market. The hazard of new entrants and alternatives is high, Changan Automobile Co Ltd manages to remain among the top and biggest food chains of the world since of its strategic preparation and effective use of its Research and Advancement department.