With the deep analysis of the above alternatives, it is recommended that the business needs to choose the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would enable the business to not just present new and ingenious items in the market it would also reduce the high expenditures on R&D under alternative 2 and increase the profit margins. It would allow the company to increase its share costs as well, as investors want to invest more in companies with considerable R&D spending and increase in the overall worth of the company.
Action and implementation Strategy
Strategy can be implemented effectively by developing specific short term as well as long term strategies. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Case Sport Obermeyer Solution ought to carry out numerous activities to implement its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to examine the core selling brand names, which create the majority of its revenue.
• Examine the present target audience along with the marketplace segment which is not include in the company's circle.
• Examine the present financial data to measure the amount that must be invested in the R&D and acquisitions.
• Examine the prospective financiers and their nature, i.e. do they want long term benefits (capital gain), or the desire early revenues (dividend). It would let the company to understand that how much quantity needs to be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those companies in which the business has potential experience to handle. Get most beneficial organizations with a strong dedication to health, to develop the client's understandings in the ideal direction.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Case Sport Obermeyer Solution values and vision and to avoid possible risk of sunk expense.
Long Term Plan (1-10 years)
• Acquire companies with health along with taste element, as the base for the Case Sport Obermeyer Solution as a business producing healthy products has been developed under midterm strategy and now the company could move towards taste factor also to comprehend the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to develop new products.
