With the deep analysis of the above alternatives, it is suggested that the company needs to choose the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would allow the business to not only introduce brand-new and innovative products in the market it would also decrease the high expenditures on R&D under alternative 2 and increase the profit margins. It would allow the company to increase its share prices also, as financiers want to invest more in companies with substantial R&D costs and increase in the total worth of the business.
Action and implementation Strategy
Technique can be carried out efficiently by establishing specific short-term in addition to long term strategies. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Case Analysis Victoria Court ought to carry out various activities to implement its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brand names, which generate the majority of its earnings.
• Examine the current target audience as well as the marketplace section which is not include in the business's circle.
• Analyze the existing financial information to determine the amount that should be spent on the R&D and acquisitions.
• Evaluate the potential investors and their nature, i.e. do they desire long term advantages (capital gain), or the want early profits (dividend). It would let the business to understand that how much quantity ought to be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those companies in which the company has prospective experience to deal with. Obtain most beneficial companies with a strong commitment to health, to build the client's perceptions in the best direction.
• Focus more on acquisitions than R&D to build the base in the customer's mind about Case Analysis Victoria Court worths and vision and to avoid potential danger of sunk cost.
Long Term Plan (1-10 years)
• Obtain companies with health as well as taste aspect, as the base for the Case Analysis Victoria Court as a company producing healthy items has been built under midterm strategy and now the company might move towards taste aspect as well to understand the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to construct new items.
