With the deep analysis of the above alternatives, it is suggested that the company needs to pick the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would allow the business to not only present brand-new and ingenious products in the market it would also lower the high expenditures on R&D under alternative 2 and increase the revenue margins. It would allow the business to increase its share prices also, as investors want to invest more in business with considerable R&D costs and increase in the total worth of the business.
Action and implementation Strategy
Method can be executed successfully by developing certain short-term in addition to long term strategies. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Case Analysis The Case Of The Malicious Manager ought to carry out different activities to implement its NHW technique efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brand names, which produce most of its profits.
• Analyze the current target market in addition to the marketplace sector which is not consist of in the business's circle.
• Evaluate the present financial information to measure the amount that should be spent on the R&D and acquisitions.
• Evaluate the prospective financiers and their nature, i.e. do they desire long term advantages (capital gain), or the want early profits (dividend). It would let the business to understand that how much amount needs to be spent on R&D.
Mid Term Plan (1-5 years)
• Acquire those companies in which the business has possible experience to handle. Acquire most favorable companies with a strong commitment to health, to build the client's perceptions in the ideal direction.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about Case Analysis The Case Of The Malicious Manager values and vision and to prevent possible risk of sunk expense.
Long Term Plan (1-10 years)
• Obtain organizations with health along with taste factor, as the base for the Case Analysis The Case Of The Malicious Manager as a business producing healthy items has actually been constructed under midterm plan and now the business could move towards taste factor as well to comprehend the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to develop new items.
