The internal analysis and external of the company likewise can be done through SWOT Analysis, summarized in the Display F.
Strengths
• Case Analysis Nordstrom has an experience of about 140 years, allowing business to much better carry out, in numerous circumstances.
• Nestlé's has presence in about 86 nations, making it a worldwide leader in Food and Drink Market.
• Case Analysis Nordstrom has more than 2000 brands, which increase the circle of its target customers. Famous brands of Case Analysis Nordstrom include; Maggi, Kit-Kat, Nescafe, and so on
• Case Analysis Nordstrom has large amount quantity spending on R&D as compare to its competitorsRivals making the company business launch more innovative and nutritious healthy.
• After adopting its NHW Method, the business has actually done large amount of mergers and acquisitions which increase the sales growth and enhance market position of Case Analysis Nordstrom.
• Case Analysis Nordstrom is a widely known brand name with high customer's loyalty and brand recall. This brand commitment of customers increases the possibilities of simple market adoption of numerous brand-new brand names of Case Analysis Nordstrom.
Weaknesses
• Acquisitions of those organisation, like; Kraft frozen Pizza company can offer an unfavorable signal to Case Analysis Nordstrom customers about their compromise over their core competency of healthier foods.
• The growth I sales as compare to the company's investment in NHW Technique are rather different. It will take long to alter the perception of individuals ab out Case Analysis Nordstrom as a company selling healthy and nutritious items.
Opportunities
• Presenting more health related items enables the company to catch the market in which consumers are quite conscious about health.
• Developing countries like India and China has biggest markets worldwide. For this reason expanding the marketplace towards developing nations can enhance the Case Analysis Nordstrom company by increasing sales volume.
• Continue acquisitions and joint endeavors increases the market share of the company.
• Increased relationships with schools, hotel chains, dining establishments and so on can also increase the number of Case Analysis Nordstrom customers. Teachers can advise their trainees to buy Case Analysis Nordstrom products.
Threats
• Financial instability in countries, which are the prospective markets for Case Analysis Nordstrom, can develop several concerns for Case Analysis Nordstrom.
• Shifting of products from regular to much healthier, results in additional expenses and can cause decline company's earnings margins.
• As Case Analysis Nordstrom has a complicated supply chain, for that reason failure of any of the level of supply chain can lead the business to face certain problems.
Exhibit F: SWOT Analysis
